Overview
Artificial intelligence is becoming increasingly important in the creative field, becoming an essential tool for art directors, illustrators and designers in the medium.
Artificial intelligence is becoming increasingly important in the creative field, becoming an essential tool for art directors, illustrators and designers in the medium.
The challenge for this project was to create a series of titles for each of the Media.Monks departments using artificial intelligence. These had to maintain the pop tone that the brand's brandbook uses.
Using the Midjourney tool, and polishing a series of prompts, each letter was developed separately, seeking to manage the surreal style that is characteristic of artificial intelligence.
Around 300 different letters were developed, each with its own style, and composing each typographic arrangement separately. The exercise was very fun and relaxing.
Client
Media.Monks México
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Services
Art direction
Creative direction
Illustration
Visual design
A.I. prompt engineering
Animation
Brand design
Social
Media.Monks México
—
Services
Art direction
Creative direction
Illustration
Visual design
A.I. prompt engineering
Animation
Brand design
Social
