Overview
From 2016 to 2018, I was in charge of leading the content art team for Volkswagen's social media channels. The challenge was to develop pieces that creatively generated engagement with the brand's target audience; the Volkswagen lovers.
From 2016 to 2018, I was in charge of leading the content art team for Volkswagen's social media channels. The challenge was to develop pieces that creatively generated engagement with the brand's target audience; the Volkswagen lovers.
Our dynamic to listen to the pop culture trends that people on social media channels used in their daily lives, from animation, movies, video games and music. Each piece was developed taking care that both the idea and the craft had the necessary love.
The results in sentiment & engagement on social media channels were among the best the brand has had in recent years.
Needless to say, the work was a lot of fun, the entire team involved had a lot of fun creating content that managed to connect with the public.
Client
Volkswagen México
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Services
Art direction
Creative Direction
Illustration
Visual design
Animation
Brand design
Social
Volkswagen México
—
Services
Art direction
Creative Direction
Illustration
Visual design
Animation
Brand design
Social
Planning & Project Management
Rebeca Duarte, Estrella Cárdenas, Alan Cárdenas.
Residencia
—
Art Team
David Popomella, Mauricio Olvera, Carlos Angoa, Mauricio Santos.
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Copywriting
Carlos Díaz, Fernando Ortiz, Néstor Díaz
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Growth
Sergio Villalobos
Rebeca Duarte, Estrella Cárdenas, Alan Cárdenas.
Residencia
—
Art Team
David Popomella, Mauricio Olvera, Carlos Angoa, Mauricio Santos.
—
Copywriting
Carlos Díaz, Fernando Ortiz, Néstor Díaz
—
Growth
Sergio Villalobos
