Overview
2021, the pandemic was ending and the BECK'S beer brand in Colombia invited people to leave confinement and enjoy nightlife again. Seeking to integrate into the new normal under the speech "Everything but normal"
2021, the pandemic was ending and the BECK'S beer brand in Colombia invited people to leave confinement and enjoy nightlife again. Seeking to integrate into the new normal under the speech "Everything but normal"
Using the keyword “Unlock”, a visual identity was developed, the pandemic ended and people needed to meet up with their friends, to enjoy the company of their friends and loved ones.
We seek to develop a youthful and fresh identity, all under the brand's brandbook. With resources such as typography, animation and illustration, added to the brand's image bank, we achieved a fresh and youthful look & feel.
The result was taken to digital media, OOH and consumption channels within bars and clubs. At the same time, a kit was developed so that people could take the party home and enjoy the new normal.
Client
Becks LATAM
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Services
Art direction
Creative direction
Illustration
Visual design
Animation
Brand design
Social
Becks LATAM
—
Services
Art direction
Creative direction
Illustration
Visual design
Animation
Brand design
Social
Creative direction
Hugo García Moya, Mauricio Gaya, Héctor "Tito" Dubon, Pablo Tajer
Mediamonks
—
Production
Regina Cárdenas
—
Growth
Marcelo Planchart
—
Photography
Becks image bank
Hugo García Moya, Mauricio Gaya, Héctor "Tito" Dubon, Pablo Tajer
Mediamonks
—
Production
Regina Cárdenas
—
Growth
Marcelo Planchart
—
Photography
Becks image bank
